Surely aware of this, Microsoft is today launching a consumer-focused paid Copilot plan and loosening the eligibility requirements for enterprise-level Copilot offerings. And that’s perhaps not far off base according to the company, more than 40% of the Fortune 100 participated in its Copilot early access program.īut given the enormous cost of running GenAI models in the cloud, getting Copilot from expenditure to reliable revenue generator will require sustained - and large-scale, ideally - growth. Microsoft evidently envisions Copilot, the umbrella brand for its portfolio of AI-powered, content-generating technologies, becoming a significant future revenue line-item.
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